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Good point distinguishing the difference between toolbars that add value vs emulate. I never realized why my Google toolbar drives me nuts until you said that: It's because I'm always flicking it on just to use the spell checker, and then flicking it back off to get it out of the way. The spell checker and RSS subscribe buttons are the only two functions on there that don't emulate a web page.

In regards to toolbar vs website, how do you think the stats would compare if the website has fostered a community around it? With Others Online being a community within a toolbar, what does that do for user value, recurring traffic, etc., as compared to a standard toolbar?

Jordan Mitchell

I've seen data that shows within any community (offline or online), 1% or less of the users drive most of the interaction. So yes, a Web site community will have some power users who spend seemingly all their time there.

As for your 2nd question, I don't know that I have a good answer for you Alex, or maybe I don't understand the question. But I know that more and more Web users are socially active online, and I'm betting that they would like to connect ACROSS the hundreds of Web sites they visit instead of only on the few Web sites they bother to register for, set up a profile, etc. The concept of onlin community today exists only within the bounds of a given Web site destination, but people like to browse ...

Suleman Ali

Where did you get the statistic that people average 120 page views per day?

Jordan Mitchell

I talked to an engineer at a spyware company that told me -- I actually saw the data. And I've seen it elsewhere on the Web too, but was just too lazy to dredge it up! Sorry about that ...

Mark Cramer

Jordan - Insightful observations! Great post. When you have a moment, if you wouldn't mind, I'd like to speak with you about your experiences. Please contact me. Thank you!

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