Or alternatively asked:
How many Web pages are viewed per person per day? How many Web pages (unique URL's) do Web users surf to each day? Same question really.
Back in my previous company, we had data that showed an average Internet user browsed to 120 pages per day. Today I learned from someone I trust, who certainly has access to this type of data, that it's increased as I expected. Per him:
Our data indicates that the average broadband US internet user surfs to 138.1 pages per day. For dialup, the number is 136.4.
Why is this interesting to me? It relates to the opportunity to monetize a toolbar vs a Web site.