Musings on online advertising, the data layer, audience targeting/optimization, life, and my hobbies. (All opinions are my own, and not necessarily those of past, present or future employers, family, friends or foes!)
Jeremiah Owyang, a senior analyst for Forrester Research, jots down some notes on what the growth in widget networks means to Web strategists. I like his opening comment:
Expect widgets to act like a network, the span over many different containers
like social networks, websites, and blogs. Since widgets are opt-in by the
publisher or social network member, it’s a great way to track who’s actually
interested in the content. As a result, the opportunity for more sophisticated
marketing and advertising moves from carpet bombing to opt-in nearly GPS
He also gives some interesting reach data on top networks Slide and RockYou, and mentions Widgetbox and Watercooler. His expectations for 2008?
So, expect widget networks like Slide, Rockyou, Widgetbox, Watercooler, and many
many others, to become like syndicated networks, offer self-serve advertising,
begin to offer metrics, and offer unique co-branded, and co-sponsored marketing
campaigns to brands. Two of these networks will likely be acquired by large
media or internet companies in the next 11 months.
According to Click Forensics, click fraud (illegitimate clicks on per-per-click ads) for 2007 increased 15% over 2006. Key findings from data reported for Q4 2007 include:
The overall industry average click fraud rate rose to 16.6
percent for Q4 2007. That's up from the 14.2 percent click fraud rate
for the same quarter in 2006 and 16.2 percent for Q3 2007.
average click fraud rate of PPC advertisements appearing on search
engine content networks, including Google AdSense and the Yahoo
Publisher Network, was 28.3 percent in Q4 2007. That’s up from the 19.2
percent average click fraud rate for the same quarter in 2006 and 28.1
percent for Q3 2007.
Q4 2007 click fraud traffic from botnets was 15 percent higher than click fraud traffic from botnets in Q3 2007.
Q4 2007, the greatest percentage of click fraud originating from
countries outside North America came from India (4.3 percent) Germany
(3.9 percent) and South Korea (3.7 percent).
A couple pretty bar charts and click fraud "heat map" of the world can be found here.
When I was a kid, we always used to play war in the woods. We'd just use cap guns or whatever, and I don't even remember capturing a flag or anything. It was just running and sneaking around and pretending to be at war.
Since becoming an adult, I've greatly enjoyed playing paint ball here and there. It's hard to get together a bunch of people, find a field, rent the equipment, etc. Lately I've been hearing about airsoft. I've seen the guns, which are in many cases exact replicas of real guns, but hadn't evern shot one until last weekend. My buddy Hugh recently bought three guns (handgun, sniper rifle and MP5), so Hunter and I met him in the woods to shoot a bit. It's just like a BB gun but better, since the guns are cooler -- on automatic mode, the machine guns can shoot over 600 rounds per minute! Hugh shot me in the ass from about 100 feet away (I was hiding behind a tree but I guess my ass was sticking out!), and it stung! Since my Crossman 760 BB gun just died on me, I figured an airsoft gun would be an outstanding replacement.
So I went over to Sir Plus in Woodinville where I knew they had an amazing selection, and ended up buying an Echo 1 X733 commando, plus some camo and safety gear. This gun rocks, and it's also one f the more inexpensive models. It holds 300 rounds and the tests showed a consistent 365 feet per second velocity, in automatic mode. It's driven by a rechargeable battery that I guess pulls back the spring. I understand you can replace the spring and get 400-700 fps, but most organized airsoft fields require less than 400 fps.
It's also got an adjustable hop-up system which allows you to apply backspin to the BB as it leaves the chamber, thereby allowing the BB to fly straighter. The only thing I had against airsoft is the plastic BBs, but you can buy biodegradable BBs -- they're a little more money, but a necessity from my perspective!
Anyway, Hugh and I will be coordinating some airsoft wars here soon, and will no doubt come back with smiles on our faces and welts everywhere else!