The Widget Advertising Market

Enjoyed Will Price's explanation of why he resigned from Hummer Winblad to become CEO of Widgetbox. Some key takeaways:

• In Nov 2007, Comscore reported that 650M global uniques, or 65% of the Web, interacted with a widget.
• Widget ad spend was less than $20M, or .1% of the total online ad market.
• 21% of overall media consumption is online vs 7% of ad spend. This represents huge opportunity and a continued shift of ad spend from traditional to online.
• "In order to move beyond fad status, an economic model for the widget ecosystem needs to be better developed and measurable value delivered to both end-users and marketers."