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The Widget Advertising Market

Enjoyed Will Price's explanation of why he resigned from Hummer Winblad to become CEO of Widgetbox. Some key takeaways:

  • In Nov 2007, Comscore reported that 650M global uniques, or 65% of the Web, interacted with a widget.
  • Widget ad spend was less than $20M, or .1% of the total online ad market.
  • 21% of overall media consumption is online vs 7% of ad spend. This represents huge opportunity and a continued shift of ad spend from traditional to online.
  • "In order to move beyond fad status, an economic model for the widget ecosystem needs to be better developed and measurable value delivered to both end-users and marketers."

March 17, 2008 in Online advertising |

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