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Data Mining is the Future of Advertising

Loved this comment from the Chris DeWolfe (CEO of MySpace) in an interview with TechCrunch:

Michael Arrington: Thanks very much for your time. I know you are literally running to a session. What’s your session on?

Chris DeWolfe: It’s on data mining.

Michael Arrington: Data mining? That sounds really boring

Chris DeWolfe: No that’s actually the future of advertising.

Couldn't agree more. Nor could Neal, I'm sure!

January 31, 2009 in Social media advertising |

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Comments

Brett

He needs to read Supercrunchers. Data mining is where it's at.

Posted by: Brett | March 25, 2009 at 04:08 PM

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