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Brad Hefta-Gaub

Great stats... what's your take on this? How do you see it impacting Others Online?

Jordan Mitchell

Hi Brad, thx for stopping by!

As for the cookie deletion stat, seems a bit high so I'm surprised. We use cookies but it doesn't impact profile breadth as much as it does profile depth. It also highlights the necessity to work with trusted Web sites and offer users 100% transparency and control.

As for CTR, it doesn't affect us, but it does affect advertisers' perceptions of campaign success.

I think it's interesting how display advertising is under debate, even though other media forms (tv, radio, print, billboard, etc.) have no comparable measurements (impressions, uniques, clicks, conversions, etc.)!

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