Catching up on some blog posts and thought I'd note a few things that caught my eye:
- Roughly 8% of the total ad dollars in the US is spent online, while consumers spend about 30% of their time surfing the Web, according to MediaPost.
- About 85% of total ad dollars spent online in the UK is performance-driven, compared to 50% in the US.
- ValueClick launched ActiveAds, which allows marketers to display customized messages in ad creative w/out the need to develop and manage multiple creative units. Some launch though ... there is nothing on their Web site about this!
- eMarketer forecasts global ad spending on social networks to increase 17% in 2009 over 2008, revised down from their previous estimate of 32%. Increase in US only social network advertising is expected to be 10.2%, reaching $1.3B. MySpace and Facebook account for two-thirds of this in the US.
- According to Nielson Online, time spent on social networks and blogs grew 3x faster than the overall Internet rate, and are now the 4th most popular online category -- AHEAD of personal email (and behind search, portals and PC software).
- Read in eMarketer that 41% of US Internet users surveyed said they paid more attention to advertising that was personalized. And nearly the same proportion of respondents (39%) said they were more willing to click on such personalized ads.