For the 3rd time now, I guest lectured at the University of Washington -- at a class on Entrepreneurial Marketing taught by my good friend Deb Hagen. Whereas in previous classes I covered SEO, search engine marketing, social media marketing and online advertising in general, this time I focused mostly on online marketing. And I covered both "paid" online marketing (advertising) and "earned" online marketing (social media).
For the latter, I gave two local examples, plugging Seattle 2.0 and Meteor Solutions. Marcelo has done an outstanding job using social media and SEO techniques to expand the Seattle 2.0 audience, pageviews, etc. As for Meteor Solutions, I really like how Pete and Ben have teamed together to create a truly unique service for helping marketers measure the sharing of URLs across an online audience.
Anyway, here's the presentation I used in the classroom:
The presentation you've shared is a good catalyst for an effective way of using social media as a channel to promote your business. The most basic way of promotion is to keep in touch with the target market. The traditional ways of promotion can still be used, but the age of social media can definitely improve the lengths you can reach out to.
Posted by: Masako Gun | August 12, 2011 at 11:24 AM