For the 3rd time now, I guest lectured at the University of Washington -- at a class on Entrepreneurial Marketing taught by my good friend Deb Hagen. Whereas in previous classes I covered SEO, search engine marketing, social media marketing and online advertising in general, this time I focused mostly on online marketing. And I covered both "paid" online marketing (advertising) and "earned" online marketing (social media).
For the latter, I gave two local examples, plugging Seattle 2.0 and Meteor Solutions. Marcelo has done an outstanding job using social media and SEO techniques to expand the Seattle 2.0 audience, pageviews, etc. As for Meteor Solutions, I really like how Pete and Ben have teamed together to create a truly unique service for helping marketers measure the sharing of URLs across an online audience.
Anyway, here's the presentation I used in the classroom: