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There is a factual error in this post surrounding non-guaranteed ad selection in DFP. Our platform actually does allow publishers to yield optimize by setting these ads to compete on price. Therefore, the Ad Exchange is always able to compete with the best available non-guaranteed campaign in real-time to maximize revenue for publishers. In your scenario, Campaign #4 would always be called first to compete with the Ad Exchange via Dynamic Allocation.

- The DFP team


Jon, can you explain exactly how publishers can set up yield optimization within DART? The publishers I speak to are only aware of manually setting campaigns into one of a few priority levels -- they're not aware of automatic eCPM/yield-based delivery.

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