Wow, I knew click fraud was a problem, but I didn't know it was THIS much of a problem. Click Forensics recently released industry pay-per-click fraud figures for the 3rd quarter of 2007, reported by the Click Fraud Index. Key takeaways:
- Average click fraud rate in PPC adverts on search engine content networks was 28.1% in Q3 2007, up from 25.6% in Q2, 21.9% in Q1 and 19.2% in Q4. That's about a 50% increase in click fraud just this year so far!
- Over 60% of traffic from parked domains and "made for ads" sites was click fraud.
This is a big problem for domain aggregators, in particular. The search networks will have no choice but to punish the ones simply populating their pages with paid links, forcing them to rethink their primary revenue source, and they'll reward the ones providing worthwhile content.
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