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Kirill Bolgarov

I think that most users would need some "real free stuff".
We think online, whereas the user tends to think offline, in a manner like "internet is just many computers connected with wires and yes it helps me, but my real benefit is in a shopping mall and in my gym". Or "if you offer me free cellphone calls, i will eagerly tell you everything about me, and about my granma, too :) But you won't fool me with your cool internet things"
The key for online advertising is offline targeting. Internet is not a residence for normal people, it's just a media space, and not the most available one...

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